— services —
content strategy
If you’re not sure why your content marketing isn’t working, I can help. I have many years of experience of creating effective content plans for brands, including Skyscanner, Which? Travel and British Airways High Life.
I will look at your existing content, review your brand objectives, and provide a full strategy that you can share with your in-house team to improve your KPIs.
For clients who need both strategy and implementation via a team of freelance writers, I run an agency, Inscribe Content, where we can provide this.
COPYWRITING
Please contact me on freelance@stgr.net if you need help with your copywriting, whether its a complete overhaul of your website’s content, an email campaign or an ad.
For examples of my copywriting, take a look here.
To see the impact of some of my work, click on the Project Results button here.
tone of voice
When you work with a wide variety of writers, it’s vital that they all write with your brand voice. But conveying that isn’t as easy as it sounds.
Having commissioned writers for some of the world’s most popular titles, including The Sunday Times Travel Magazine, Daily Mail Commercial and Voyager, I am adept at creating simple, effective guides that succinctly explain a brand’s tone of voice.
I will work with you to help you understand what your brand tone of voice currently is, what it should be based on your goals, and how to convey that to your writers.
Presenting
If you need an expert guest, an experienced interviewer or a presenter, whether for TV, radio or corporate events, you’ve come to the right place.
I’m comfortable in front of the camera and audiences, and have done countless hours of live TV and radio, as well as pre-recorded segments and programmes. As a long-time journalist, I know how to interview people to draw out those nuggets of information that entertain and inform audiences.
My transatlantic accent means I’m easily understood by American, British and most international English-language viewers.